Reliable Stadium Staffing: Metallica’s Summer Concert Series

CHALLENGE

Large-scale concert productions demand precision timing, qualified workers and the flexibility to work unconventional hours. A leading concert production company was in need of a workforce partner that understood those demands for some of their most demanding events, including Metallica’s M72 World Tour. 

The unique nature of concert production creates several other staffing complexities as well, including work that often extends through overnight hours, demands last-minute schedule changes, and requires physically demanding and safety-focused work.  

With those complexities in mind, the production company knew their partner needed to have the ability to provide consistent, quality staffing solutions across locations while maintaining the flexibility to scale up or down based on tour schedules and venue requirements. They reached out to PeopleReady’s Denver team for support. 

SOLUTION

Since 2015, PeopleReady has delivered specialized staffing solutions to meet this customer’s unique workforce needs. Understanding that a quality workforce is paramount, PeopleReady partnered with the customer to implement an effective and sustainable staffing strategy that consistently delivers top talent. 

We do that by providing hands-on customer service and tactical support that ensure staffing success. Plus, our local staffing experts maintain an active onsite presence, conducting regular check-ins and remaining available for overnight shifts that commonly start at 1 a.m. or 5 a.m. This level of support ensures seamless communication and immediate problem-solving in case challenges arise during critical concert setup and teardown phases. 

Our customer values and appreciates PeopleReady’s ability to deliver a nimble, flexible workforce that allows them to handle overlapping events across different venues and states smoothly — all while ensuring an excellent concert experience.  

RESULTS

PeopleReady’s strategic partnership with this leading event production company has resulted in a successful, long-term relationship spanning more than a decade.  

For major events, PeopleReady consistently delivers 100+ associates per show, ensuring smooth operations for high-profile performances — like Metallica’s M72 World Tour and across large-scale venues like the Pepsi Center. The partnership also encompasses multiple regions, with PeopleReady placing more than 2,500 workers out to work in Colorado, Florida, Georgia, Alabama, California, Washington and Oregon. Because of the customer’s satisfaction with PeopleReady’s service quality, PeopleReady is actively exploring other ways to support them through providing skilled labor such as lighting crews and electrical work via our skilled trades division, PRST. 

This enduring partnership demonstrates PeopleReady’s expertise in events and venues staffing, where reliability, safety and a quality workforce are essential for success. By consistently meeting our customer’s operational requirements and maintaining strong relationships at both tactical and strategic levels, PeopleReady has established itself as an indispensable staffing partner in the live entertainment industry.