Live Events Staffing Strategies for the Future

The events industry has been transformed by recent events. Discover how your staffing needs may change to meet new customer expectations.

Hospitality Campaign Events & Venues

Oracle recently surveyed 1,000 U.S. consumers, and 32% of respondents said they plan on attending live events immediately, while 54% said they would be willing to return within the next four months. Venues of all kinds—like concert halls and sports arenas—are looking to ensure safety, maintain customer loyalty and reinvent the guest experience. See how venues are changing and how this may affect your future staffing needs.

Health and safety will become a bigger priority

To help guests feel safe and comfortable, venues are expected to maintain certain safety rules: physical distancing, limiting long lines when possible, and reducing venue capacity. Touch-free hand sanitizing stations will continue to be available, especially at entrances, exits and other high-traffic areas.

“56% of respondents said social distancing measures should remain in place with venues operating at a reduced capacity. ”

Source: Oracle

Whatever safety standards they choose to adopt, venues must be open and transparent about their cleaning practices and communicate them with their guests. According to a recent Deloitte survey, 85% of respondents said visible cleaning would be most or somewhat important to them in public spaces. As a result, extra cleaning workers will be needed to clean and sanitize common areas and amenities more frequently. Being able to see cleaning practices firsthand makes guests feel safer and more likely to return.

Food and beverage service will look much different

While buffet tables and long lines at the bar used to be the norm, guests are now more aware of health and safety risks. Many venues will likely move toward a cafeteria or family-style approach, where service staff will deliver food and beverages directly to guest tables. High-touch areas like condiment and beverage stations will also be out, with individually packaged options now offered instead.

Additional staff members will be needed to take food orders or provide table service in common areas and private suites. They may also work as vendors, walking the aisles and selling to fans directly. This helps guests avoid the line altogether and ensures that they miss as little of the action as possible. According to Oracle:

  • 48% of consumers said they would feel safer if their food were delivered to their seat.
  • 51% would pay more for in-seat delivery options.
  • 47% of consumers would pay more to cut the line for food.

Technology will enhance the customer experience

Venues will make investments in technology to ensure safety and improve the overall fan experience. For example, touchless technology is expected for security checks, ticketing and concessions. Sensor-activated faucets and soap and paper towel dispensers will become even more common.

Mobile ordering may become a part of the experience as well. Guests can avoid touchscreens and keypads by using their phones to order refreshments and other items and pay directly. This minimizes staff contact and improves speed of service. The key will be to have the right concession workers on your team to ensure prompt delivery and guest satisfaction.

The key to getting the event workers you need

The exact job duties of your event workers may change in the future, but each one needs a great attitude and attention to detail. Creating a memorable experience during your next event starts with having the right workers who go the extra mile to meet customer needs and exceed expectations. 

When your venue starts to see bigger crowds again, you need more workers to welcome them back. PeopleReady’s app, JobStack, allows you to request workers 24/7, wherever you are: prep cooks, concession workers, cleaning crewmembers, ticket-takers and more.

PeopleReady specializes in quick and reliable on-demand labor and highly skilled workers. PeopleReady supports a wide range of blue-collar industries, including construction, manufacturing and logistics, waste and recycling, and hospitality. Leveraging its game-changing JobStack platform and 600-plus branch offices across all 50 states, Puerto Rico and Canada, PeopleReady served approximately 98,000 businesses and put more than 490,000 people to work in 2020.