Multimedia Plus recently surveyed nearly 150 senior-level hospitality and retail executives to get their perspective ahead of the holiday shopping season. The results showed that wages and seasonal hiring were the top concern of respondents. PeopleReady explores some of the key factors that will affect hospitality staffing during the holidays this year.
- Live events of all types continue to see greater attendence
- New travelers will create more traffic for hotels and resorts
- Holiday diners are expected to drive business for restaurants and catering services
Live events of all types continue to see greater attendence
Attendance for live events increased over the summer in all adult groups, including Baby Boomers, Gen Xers and Millennials, notes Morning Consult. The uptick is expected to continue through the year as people are excited to go to winter concerts, festivals and playoff games.
As the holidays approach, ticket sales for these events may also increase. In fact, 62% of Americans are now more interested in gifts of experience rather than material possessions. For many, these experiences mean seeing their favorite teams or performers live.
With higher attendance levels, venues will need more workers to keep the facilities clean, reduce wait times at concessions stands, and help consumers find their seats.
New travelers will create more traffic for hotels and resorts
The U.S. Travel Association says travel spending has exceeded 2019 levels throughout the summer, signaling the industry is returning to normal. However, consumer behavior has changed since the pandemic, and the hospitality industry must adapt to new types of travelers to remain competitive in the marketplace.
For example: Many people are catching up on the travel plans but may not necessarily be on vacation. By the end of 2021, the number of available permanent remote positions doubled from 9% to 18%, according to data analyzed by Ladders. That could increase to 25% by the end of 2022.
As a result, holiday guests may schedule extended stays. This can mean that underused spaces, like conference rooms, may become busier over time. Digital nomads who work while staying at your hotel could also become a strong new source of revenue.
Holiday diners are expected to drive business for restaurants and catering services
eMarketer predicts that retail sales will increase by 3.3% from the 2021 holiday season, which also benefits fine dining and casual dining restaurants. Restaurants and catering services can expect significant business during the holidays from different sources. For example:
- Family gatherings: Many holiday get-togethers were postponed due to the pandemic. With more people traveling, these events are back on schedule, allowing families to reunite. Depending on the size of the family, they may go to restaurants or seek out caterers for their celebrations.
- Corporate parties: While many companies have embraced some variation of remote work over the last several years, in-person holiday gatherings are returning. Companies use these opportunities to ensure greater productivity, team cohesion and morale.
- Charity events: Fundraisers, like charity galas and auctions, commonly occur between September and December. With a large number of guests to serve, many venues need extra staff, including bartenders, waiters, and maintenance workers, to provide timely service.
How PeopleReady helps the hospitality industry with seasonal hiring
PeopleReady is the only staffing partner you’ll need this holiday season. Our team in 650-plus markets throughout North America can match you with vetted temporary and part-time workers. PeopleReady also takes care of your onboarding process to make your seasonal hiring easier.
Meanwhile, our JobStack app is available 24/7, giving you access to local workers who are currently looking for work in your area. We provide holiday staffing solutions for many positions, including:
- Hotel staff and concierges
- Bartenders and servers
- Line cooks and prep cooks
- Janitors and housekeepers
- Ushers and concession workers
Looking for holiday staff?