As World of Work Changes, Staffing Leader PeopleReady Announces Brand Refresh with Simple Message: We Are Ready™

PeopleReady has announced a new brand promise, refreshed branding and redesigned websites to complement recently implemented enhancements to its tools to connect people and work faster and more easily than ever before.

February 17, 2021

New ‘Within Reach’ brand promise, ongoing elevation of staffing technologies and delivery models, and enhancements to JobStack® app signal readiness


TACOMA, Wash.—Feb. 17, 2021—For job seekers and companies alike, the past year saw unprecedented changes to business as usual. Staffing leader PeopleReady says many of these changes, such as the increased role of temporary jobs in the workforce, are here to stay—and it is ready to help navigate the change. Today the company announced a new brand promise, refreshed branding and redesigned websites to complement recently implemented enhancements to its tools to connect people and work faster and more easily than ever before.

PeopleReady knows that leading the staffing industry’s continued digital transformation will be crucial to fulfilling tomorrow’s workforce needs. In response, the company is introducing its new “Within Reach” brand promise that underscores its deep commitment to connecting people and work with solutions that meet candidates where they are and enable companies to connect with the quality workforce they need.

PeopleReady’s recently implemented state-of-the-art, centralized sourcing and recruitment engine, combined with a new virtual onboarding experience, puts Work Within Reach™ for more than 90,000 job seekers each month. Continued optimizations of PeopleReady’s award-winning JobStack® app, with enhancements such as a new Apply to Dispatch feature, make it easier than ever to connect people and work. This recently launched feature has reduced the time it takes for candidates to get hired and assigned to a position by 87%, enabling PeopleReady to more quickly connect customers with the workforces they need as part of PeopleReady’s Workforce Within Reach™ brand promise for its customers.

“At PeopleReady, we are deeply committed to the ongoing elevation of our staffing technologies and service delivery model to put work and a workforce within reach. That means helping to make something that can be difficult—whether that’s finding workers or finding work—easier and faster,” said Taryn Owen, president of PeopleReady. “Staffing firms are playing a heightened role in workforce strategies, and we know this will only grow in the future. Our new brand promise, revitalized branding and energized culture speak to our readiness to lead the transformation happening in our industry and to put quality work and a quality workforce within reach. When it comes to connecting people and work, in both today’s climate and tomorrow’s, we are ready.”

As the world of work continues to change, staffing firms will become even more integrated into traditional workforce models and staffing apps will play an increasingly important role.

According to recent PeopleReady research:

  • 85% of hiring managers have increased their usage of staffing apps to find workers.
  • Over half of companies reported that they’ve relied more on staffing firms during the pandemic.
  • 40% say the future of staffing will include more temporary workers in traditional workforce models.

For over 30 years, PeopleReady has been helping businesses run and helping people find work as it strives to be the most innovative, most accessible and most trusted staffing partner for companies and candidates. The company’s intuitive JobStack app empowers quick connections—providing businesses with immediate access to PeopleReady’s vast and expanding network of ready-to-dispatch temporary staff 24/7 and making connecting with work easy and convenient for job seekers. Whether you’re looking for your next job or need to find workers for your next project, PeopleReady is ready to help.

About PeopleReady

PeopleReady, a TrueBlue company (NYSE: TBI), specializes in quick and reliable on-demand labor and its skilled trades division focuses on providing highly skilled tradespeople. PeopleReady supports a wide range of blue-collar industries, including construction, energy, manufacturing and logistics, waste and recycling, and hospitality. Leveraging its game-changing JobStack platform and 600-plus branch offices across all 50 states, Puerto Rico and Canada, PeopleReady served approximately 98,000 businesses and put approximately 221,000 people to work in 2020. Learn more at www.peopleready.com or www.skilled.peopleready.com.

Media Contact

David Irwin
Communications Director
dirwin@trueblue.com
630-453-1120  

3 TrueBlue Leaders Named to SIA’s Global Power 150 – Women in Staffing List 2020

Three TrueBlue executives were honored by Staffing Industry Analysts for their innovation and leadership.

November 17, 2020

Women in staffing infographic

TACOMA, WA—November 17, 2020—TrueBlue is pleased to announce that three of its leaders have been named to Staffing Industry Analysts’ (SIA) list of “Global Power 150 Women in Staffing.” This is the sixth year SIA has released this list, which recognizes female leaders and influencers from around the world and spotlights the contributions and influence of women in the staffing industry.

The TrueBlue executives featured this year include:

Taryn Owen serves as president of TrueBlue’s industrial staffing powerhouse PeopleReady, which puts nearly 300,000 people to work each year. An innovative leader, Owen is spearheading PeopleReady’s digital transformation in the on-demand staffing arena with its cutting-edge JobStack™ platform—winner of the 2020 top Mobile Site and App Award at the American Business Awards. Before joining PeopleReady, Owen led TrueBlue’s PeopleScout through an era of extraordinary global growth and the launch of its state-of-the-art Affinix™ talent technology. Owen has been widely recognized for her industry leadership with numerous awards, including annual appearances on the Staffing Industry Analysts’(SIA) Staffing 100 list and the HRO Today HR Superstars list. Known for empowering others to create solutions and challenge limits, Owen was named the 2019 Multiplier of the Year for the U.S. She has received a Gold Stevie Award for Female Executive of the Year, a Gold American Business Award for Executive of the Year, a Silver Stevie Award for Woman of the Year – Business Services, a Women World Award for Female Executive of the Year – Business Services—and was named a Woman of the Year by the Golden Bridge Business and Innovation Awards. This is her fourth consecutive year on the list.

Jill Quinn serves as president of Centerline Drivers, a premier driver staffing services company employing more than 4,000 drivers annually. Centerline’s corporate workforce is 60% women and its leadership team is composed of 50% women—one reason Quinn was named one of the Top Women to Watch in Transportation by Women in Trucking (WIT) in 2020. Centerline was also named to WIT’s Top Places for Women to Work in Transportation list in both 2019 and 2020. A longtime promoter of driver safety, Quinn led efforts to ensure drivers were informed and prepared during COVID-19, as Centerline supplied over 10,000 masks along with gloves, hand sanitizer and other cleaning items for its drivers to use to disinfect their truck cabs. Quinn’s dedication to health and safety is matched only by her passion for connecting people to work and building a positive employee culture. An accomplished leader, Quinn took on the additional role of executive leader of PeopleReady Skilled Trades in September 2020. She also sits on the Board of Governors of the National Private Truck Council. This is her third appearance on the list.

Loree Lynch serves as the senior vice president of operations for Staff Management | SMX, which specializes in on-site management of scalable, contingent workforces across North America. A trailblazer in the staffing industry as a founding partner of Staff Management | SMX, Lynch pioneered the idea of on-site staffing and grew it into an international business that connects people and work across North America. As senior vice president in charge of Staff Management | SMX’s Centralized Services function, she combines workforce development, recruiting, onboarding, safety, and data analysis to illustrate to clients how best to staff their supply chain functions—while ensuring that associates have a positive experience from interviewing through hiring and onboarding to their day-to-day work. She helps cultivate positive interactions between associates and the client so that processes run smoothly and productivity remains high. Lynch steered the company through its safety response to COVID-19 for associates, clients and employees. She also leads the company’s work to provide ongoing training and development to all service and management leaders. This is her third consecutive year on the list.

“At TrueBlue, we are fortunate to have incredible women in leadership at every level of our organization—from the frontlines to our executive team,” said Patrick Beharelle, CEO of TrueBlue. “The inclusion of Taryn, Jill and Loree on this prestigious list shows the tremendous impact of these inspiring leaders, and many others like them, both within our company and the industry as a whole. It also emphasizes the importance of continuing to drive greater diversity, equity and inclusion at TrueBlue and throughout the staffing industry.”

“The Global Power 150 – Women in Staffing 2020 are redefining leadership in their decisions, their compassion and their service to their teams and communities,” said Subadhra Sriram, Editor & Publisher, Media Products at SIA. “In a year rife with disruption and with ripple effects disproportionally impacting women and communities of color, this year’s honorees are steadfast in their commitments to diversity and to building resilient and inclusive organizations as they take their businesses, and the ecosystem, forward.”

TrueBlue

TrueBlue (NYSE: TBI) is a leading provider of specialized workforce solutions that help clients achieve business growth and improve productivity. In 2019, TrueBlue connected approximately 724,000 people with work. Its PeopleReady segment offers on-demand, industrial staffing, PeopleManagement offers contingent, on-site industrial staffing and commercial driver services, and PeopleScout offers recruitment process outsourcing (RPO) and managed service provider (MSP) solutions to a wide variety of industries. Learn more at www.trueblue.com.

Media Contact         

David Irwin

TrueBlue Communications Director

dirwin@trueblue.com

630-453-1120

PeopleReady specializes in quick and reliable on-demand labor and highly-skilled workers. PeopleReady supports a wide range of blue-collar industries, including construction, manufacturing and logistics, waste and recycling, and hospitality. Leveraging its game-changing JobStack platform and 600-plus branch offices across all 50 states, Puerto Rico and Canada, PeopleReady served approximately 98,000 businesses and put more than 221,000 people to work in 2020.