Workers know at certain times of the year there will be a variety of jobs ripe for the picking: of those is summer. During these months, an influx of (often younger) workers hit the job market looking for jobs to fill breaks from school and accrue some spending money.
Well, summer is here, but so is the record-low unemployment rate making hiring difficult for nearly every industry. This means that even with extra job seekers on the market, you can’t wait for great talent to come to you. Meet your job seekers where they are – and this place is in the digital world.
According to a recent survey, 94% of 18 to 29 year olds own a smartphone. That’s more than any other age group, although those in the 30 to 49 year range aren’t far behind at 89%. What does that mean for your approach to summer staffing? Remember three things to find the best summer workers:
1. Be proactive
Don’t waste time hoping the right talent comes your way. Every day you don’t have the qualified workers you need is a day you’re losing money. Partnering with a staffing agency like PeopleReady ensures open positions aren’t just sitting. Instead, we actively look for candidates with the skills, experience, and qualifications to show up ready to work for you. Whether summer workers are looking for a gig that lasts one afternoon or throughout the season, they start and end the search with us.
2. Get on their screen
It’s not too much of a stretch to say people are always on their phones. Even when we’re not actually using it, it’s nearby and we keep an eye (or ear) open for a new message. Watching TV, sitting on the train, walking down the street—our phones are within arm’s reach. Seeing as younger workers have the highest mobile adoption rate, your job postings should be on the screen they’re staring at for hours. (And since you’re also most likely on your phone often, you probably want to see when your work order has been filled on your screen as well.) We’re partial to JobStack, an app that lets workers browse and accept open positions and allows customers like you to place orders and see when they’ve been filled instantly.
3. Make it easy.
Showing up on a job seeker’s screen is a convenient way to let them know about your open positions, but JobStack actually makes the process of finding, accepting, and going to work easy. As long as the worker already has a PeopleReady profile, they don’t need to go into a branch at all. This user-friendly experience is especially relevant during the summer when there are many jobs to choose from—not to mention plenty of social events to plan around. The fewer obstacles between workers and jobs, the more likely you are to beat the competition.
An added bonus of JobStack is that it’s convenient and easy for you, too. Put in work orders any hour of the day, rate workers, request your favorite workers to work for you again and get rid of paperwork. After all, you deserve to enjoy summer too.